New research from Confused.com has revealed the true extent of skiers’ drinking habits on the slopes and the risks they face by incorrectly believing they are covered for accidents, when drinking.

Twenty four per cent of skiers admitted to drinking more than four units before skiing down the side of a mountain. This has led to one in four being affected by drunken skiers.  These people either admitted to falling over in the resort after participating in apres ski, falling on the slopes or being hit by a skier who had been drinking.

The UK Government, with the support of major British tour operators as well as local police, rescue services, tourist offices and airports in several skiing nations, is launching a publicity campaign next month to warn against the dangers of drinking too much alcohol while on holiday in ski resorts.