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The UK snowsports market fell by 6% across all sectors in 2008/9 according to the Ski Club of Great Britain’s annual Snowsports Analysis report. The total UK snowsports market is now reported at 1.27 million people.
The decline in overall numbers can be attributed to the economic climate and the weak pound, although the report suggests that the excellent snow conditions may have influenced more people not to forego their wintersports holiday. Additionally the report discusses a returning confidence to the industry and last season’s great snow acting as a catalyst for more people to start skiing again or go for the first time.
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