The International Ski Federation has launched a campaign to help get more children around the world in to snow sports. Their ‘Bring Children to the Snow’ – SnowKidz – is aimed at children aged 4–14, and their parents. The campaign uses some ‘approachable super heroes’ figures who take care of children and youngsters anywhere in the snow, all around the world.
Read more on FIS launch ‘Bring Children to the Snow’ – SnowKidz campaign – to get more children into winter sports
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